Blog

Many doulas start their businesses with a deep passion and excitement for this incredible work! Doulas are often caring, loving, thoughtful, passionate and educated, but unfortunately not always business minded! This can become quite a challenge as many doulas work independently and need to find their own way in this field.  Although being passionate is important

Marketing is part of any doula business. Unlike yoga students or massage clients, our families use our services and then move on. Therefore, publicity, like laundry is never done. Do something every day to promote your business. Remember that every experienced doula was once an enthusiastic new doula, wondering where their clients would come from.

One BILLION users!  That is the number of people using Instagram.  Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram.  About 58% of users identify as women.  With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers.

Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how

As childbirth professionals, we specialize in mastering “the juggle”. We juggle clients or classes, or in many cases both, trying to make sure we don’t over book/schedule, yet at the same time ensuring that we have enough business to make a living. As if that juggle weren’t challenging enough, most, if not all of us,