Business

A Doula’s Best Tool: Effective Communication

Effective communication is a doula’s most meaningful tool when navigating client relationships. We must adjust to each family before us to attune to their needs. Attuning requires us to not only communicate effectively but also to listen. Attuned listening is different than the everyday conversation you might have with friends and family. It requires understanding …

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Is a Doula Collective Right for You?

After you complete your doula training you may be considering different business models and exploring options, such as: building your own doula practice, working in partnership with another doula, or joining an established doula collective. As you embark on this new journey, there are a few considerations to bear in mind. To begin, research the …

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Me First – Part 2: Managing Work Boundaries

One of the best ways to initiate impactful self-care is to begin setting boundaries. Boundaries help us determine what is our responsibility. Perhaps even more importantly, they delineate what is not our responsibility. In their classic book, Boundaries,[1] Doctors Cloud and Townsend explain how boundaries help us keep nurturing things in our lives and harmful …

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Videos for Members to Share with Clients!

CAPPA faculty and owner of Chicago Family Doulas, Annamarie Rodney has created materials for doulas and educators who are just starting out to use! For Labor Doulas Share this video with clients so they know what you can provide and offer! You can edit this on Canva and add your own logo! Edit the Labor/Birth …

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Top Five Tips for Growing your Doula and Birth Business

Many doulas start their businesses with a deep passion and excitement for this incredible work! Doulas are often caring, loving, thoughtful, passionate and educated, but unfortunately not always business minded! This can become quite a challenge as many doulas work independently and need to find their own way in this field.  Although being passionate is important …

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What’s Holding You Back? Fear of Failure and Imposter Syndrome

With ever-changing COVID restrictions, birth businesses are struggling. We can’t work the way we used to. The whole way we interact with society is in flux. But is the shifting cultural climate the only thing that’s holding us back?? Or is there something else? Let me share with you “A Tale of 3 Gyms”. These …

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Marketing Your Doula Business

Marketing is part of any doula business. Unlike yoga students or massage clients, our families use our services and then move on. Therefore, publicity, like laundry is never done. Do something every day to promote your business. Remember that every experienced doula was once an enthusiastic new doula, wondering where their clients would come from. …

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