Business

Instagram: The Marketing Tool You Need

One BILLION users!  That is the number of people using Instagram.  Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram.  About 58% of users identify as women.  With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers. …

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12 Ways to Respond When Your Client Asks for a Discount

Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how …

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The Juggle

As childbirth professionals, we specialize in mastering “the juggle”. We juggle clients or classes, or in many cases both, trying to make sure we don’t over book/schedule, yet at the same time ensuring that we have enough business to make a living. As if that juggle weren’t challenging enough, most, if not all of us, …

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The Hustle Culture

“Don’t stop when you’re tired. Stop when you’re done.”  This philosophy has become more and more acceptable when it comes to work ethic.  There is a misconception with entrepreneurs that you must be working at all times or you won’t be successful, you won’t get ahead, you won’t beat out the competition. But at what …

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Investing Your Doula Time and Money Wisely

One of the greatest opportunities, and downsides, of doula work is the overwhelming number of ways you can invest in your business through expos/events, membership in organizations, and by attending educational workshops, seminars, retreats, and trainings. These choices can benefit your business greatly by exposing you to new potential clients, increasing your professionalism, and expanding …

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Winning Your Interviews!

People ask me frequently how to get doula jobs and specifically how to seal the interview. These are capable people with skills; they just really want to know how to shine during a time of high anxiety in anticipation of getting a job (or not)! I also frequently hear the “You’re not the doula for …

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Moving from Imagination to Reality – Achieving the CAPPA Vision

The CAPPA Vision Imagine a world…Where women are encouraged to trust their bodies. Where myths about pregnancy, childbirth, the postpartum period, and breastfeeding are dispelled. Imagine a world…Where women are given the tools they need to make informed decisions about their pregnancy, childbirth, postpartum, and breastfeeding experiences. Imagine a world…Where education does not use guilt …

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Working with Your Beliefs and Biases

I’ve seen many internet posts recently on doula support platforms, discussing how doulas should deal with clients who make choices contrary to individual beliefs or strong biases. Topics such as circumcision, religious rituals, marijuana, and alcohol use are often the source of conflict in these posts. As I read through the MANY responses I was …

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A Book Review – Round the Circle: Doulas Share Their Experiences

They say that experience is the best teacher. However, another person’s experience can be an even better teacher. That is the idea behind the collection of doula experiences by CAPPA Faculty Member Julie Brill, CCCE, CLD in her book, Round the Circle: Doulas Share Their Experiences. The title gives a great glimpse into what the …

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