Business

In an interview recently, one of our prospective couples told me they were reading a book about how to manage infant sleep, and they had plans to put in place that would guarantee their baby would sleep through the night by 12 weeks of age. They asked if I would be able to help them

About the Author Jodi Congdon, CPD, CLE®, is the founder and owner of Hip to Heart. Giving birth was a life changing experience for her and was ultimately what made Jodi decide to get involved in pregnancy, birth and breastfeeding as a career. She feels compelled to educate women on the options and choices they

Many doulas start their businesses with a deep passion and excitement for this incredible work! Doulas are often caring, loving, thoughtful, passionate and educated, but unfortunately not always business minded! This can become quite a challenge as many doulas work independently and need to find their own way in this field.  Although being passionate is important

Marketing is part of any doula business. Unlike yoga students or massage clients, our families use our services and then move on. Therefore, publicity, like laundry is never done. Do something every day to promote your business. Remember that every experienced doula was once an enthusiastic new doula, wondering where their clients would come from.

One BILLION users!  That is the number of people using Instagram.  Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram.  About 58% of users identify as women.  With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers.

Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how

As childbirth professionals, we specialize in mastering “the juggle”. We juggle clients or classes, or in many cases both, trying to make sure we don’t over book/schedule, yet at the same time ensuring that we have enough business to make a living. As if that juggle weren’t challenging enough, most, if not all of us,

One of the greatest opportunities, and downsides, of doula work is the overwhelming number of ways you can invest in your business through expos/events, membership in organizations, and by attending educational workshops, seminars, retreats, and trainings. These choices can benefit your business greatly by exposing you to new potential clients, increasing your professionalism, and expanding

People ask me frequently how to get doula jobs and specifically how to seal the interview. These are capable people with skills; they just really want to know how to shine during a time of high anxiety in anticipation of getting a job (or not)! I also frequently hear the “You’re not the doula for

Networking has changed quite a bit from when I started in this field many, many moons ago.  In a technological world, we are quickly becoming more connected and disconnected all at the same time.  Before the Internet and social media was a thing, we used to have to actually make appointments with others and have