Business

3 Things I Have Learned About Instagram

I’m a doula and educator, not a social media coach; however, I did want to grow on IG and I wasn’t sure how. Posts, stories, reels…what was I doing? In the last few months, I have seen my account grow to 4 times its size, and I hope to share with my CAPPA friends what …

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Top Five Tips for Growing your Doula and Birth Business

Many doulas start their businesses with a deep passion and excitement for this incredible work! Doulas are often caring, loving, thoughtful, passionate and educated, but unfortunately not always business minded! This can become quite a challenge as many doulas work independently and need to find their own way in this field.  Although being passionate is important …

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What’s Holding You Back? Fear of Failure and Imposter Syndrome

With ever-changing COVID restrictions, birth businesses are struggling. We can’t work the way we used to. The whole way we interact with society is in flux. But is the shifting cultural climate the only thing that’s holding us back?? Or is there something else? Let me share with you “A Tale of 3 Gyms”. These …

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Marketing Your Doula Business

Marketing is part of any doula business. Unlike yoga students or massage clients, our families use our services and then move on. Therefore, publicity, like laundry is never done. Do something every day to promote your business. Remember that every experienced doula was once an enthusiastic new doula, wondering where their clients would come from. …

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The Importance of Building Connections for Success

Have you heard the old saying “We are Better Together?” There is so much truth in this statement when it comes to connecting with other doulas and educators in our arena. After working as a doula for nine years, I truly believe “Building Connections” is the single best thing you can do to set yourself …

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5 Ways Postpartum Doulas Can Achieve Marketing Success Without Instagram

We all know we have to have a social media presence these days to market ourselves. It is a great way tell the world about us and the services and support we offer. There are many experts that will attest to this and please listen to them to get your presence felt. If you are …

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Instagram: The Marketing Tool You Need

One BILLION users!  That is the number of people using Instagram.  Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram.  About 58% of users identify as women.  With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers. …

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12 Ways to Respond When Your Client Asks for a Discount

Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how …

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The Juggle

As childbirth professionals, we specialize in mastering “the juggle”. We juggle clients or classes, or in many cases both, trying to make sure we don’t over book/schedule, yet at the same time ensuring that we have enough business to make a living. As if that juggle weren’t challenging enough, most, if not all of us, …

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