Marketing is part of any doula business. Unlike yoga students or massage clients, our families use our services and then move on. Therefore, publicity, like laundry is never done. Do something every day to promote your business. Remember that every experienced doula was once an enthusiastic new doula, wondering where their clients would come from. […]
Marketing Your Doula Business Continue reading »
Have you heard the old saying “We are Better Together?” There is so much truth in this statement when it comes to connecting with other doulas and educators in our arena. After working as a doula for nine years, I truly believe “Building Connections” is the single best thing you can do to set yourself
The Importance of Building Connections for Success Continue reading »
As a labor and postpartum doula, I have supported a number of single moms by choice, helping them navigate the challenges of birthing and parenting without the benefit of a partner. The unique needs of these clients can sometimes be challenging both emotionally and physically for anyone supporting them during this life changing time. First
Supporting Single Moms by Choice Continue reading »
One BILLION users! That is the number of people using Instagram. Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram. About 58% of users identify as women. With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers.
Instagram: The Marketing Tool You Need Continue reading »
Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how
12 Ways to Respond When Your Client Asks for a Discount Continue reading »
“Don’t stop when you’re tired. Stop when you’re done.” This philosophy has become more and more acceptable when it comes to work ethic. There is a misconception with entrepreneurs that you must be working at all times or you won’t be successful, you won’t get ahead, you won’t beat out the competition. But at what
The Hustle Culture Continue reading »
Postpartum Health and Baby Care Book: (Formerly Mother and New Baby Care) The comprehensive and easy to read Understanding Postpartum Health and Baby Care is a flexible teaching tool that covers every important topic for a family’s first few weeks with a new baby. Students can visit the companion website to deepen their understanding of
New Parent Educator Booklets Bundle Continue reading »
One of the greatest opportunities, and downsides, of doula work is the overwhelming number of ways you can invest in your business through expos/events, membership in organizations, and by attending educational workshops, seminars, retreats, and trainings. These choices can benefit your business greatly by exposing you to new potential clients, increasing your professionalism, and expanding
Investing Your Doula Time and Money Wisely Continue reading »
We recommend that you download and complete the Recertification Packet first.
This is the fee for processing your completed recertification packet and materials after it has been received by the CAPPA Office. For all details regarding recertification, please visit this page on our website.
Hospital Labor Doula Recertification Fee Continue reading »
Mother and New Baby Care Book: The comprehensive and easy to read Mother and New Baby Care book is a flexible teaching tool that covers every important topic for a family’s first few weeks with a new baby. Students can visit the companion website to deepen their understanding of postpartum and infant care as they
Childbirth Educator Booklets Bundle Continue reading »