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Reframing Cesarean Birth ( Submitted by CAPPA Member Colleen Goidel )

/ 3 minutes of reading / Educating, Labor Doula

When a person gets pregnant, they unconsciously develop an internal vision about how they expect their birth will unfold. Their personal history and beliefs, their birth team, their coworkers, friends and family, and the media all influence this expectation—which causes the birthing person to make assumptions about what is true. This is especially so with […]

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5 Ways Postpartum Doulas Can Achieve Marketing Success Without Instagram

/ 5 minutes of reading / Business, Postpartum / 1 Comment

We all know we have to have a social media presence these days to market ourselves. It is a great way tell the world about us and the services and support we offer. There are many experts that will attest to this and please listen to them to get your presence felt. If you are

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Instagram: The Marketing Tool You Need

/ 6 minutes of reading / Business / 1 Comment

One BILLION users!  That is the number of people using Instagram.  Approximately 60% of those users are aged 18-29 and are heavily influenced by businesses on Instagram.  About 58% of users identify as women.  With the average age of birthing persons being 26, this gives us a clue as to why this platform can be useful for birth workers.

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Shifting the Philosophy of Care to Support Dad and the Non-Birthing Parent

/ 6 minutes of reading / Parenthood / 4 Comments

Traditionally the scope of practice for doula support whether prenatal, labor or postpartum has been emotional, physical and educational support for mom and her family. “Mothering the mother” is an outstanding obligation giving women among other things a voice, empowerment and education assisting them in having the best birth outcomes possible.  How would birth outcomes change

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The Defeated Doula: 3 Things You Can Do to Conquer Self-Doubt

/ 5 minutes of reading / Doula, Inspiration

It’s a common occurrence that, after Doula training, the energy of the last few days is excitedly stirring. Your mind is racing a mile a minute and all of the tasks you want to achieve are running circles through your thoughts. You set a plan of action and tell yourself, this week I am going to

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12 Ways to Respond When Your Client Asks for a Discount

/ 9 minutes of reading / Business / 2 Comments

Everyone who owns a business of any kind will be asked this question at some point: “Can I get a discount?“ What makes our business unique is that we know the crucial difference that our services make to families’ physical and mental health, and we don’t want anyone to miss out on them! So, how

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Applying the Foundational Attitudes of Mindfulness to Your Doula Practice

/ 6 minutes of reading / Doula, Labor Doula, Parenthood, Self-Care / 1 Comment

Mindfulness meditation is one of the fastest-growing health trends in the United States, according to the CDC. But what is mindfulness, and why might it be helpful for your work as a professional doula? Mindfulness is “The awareness that arises from paying attention, on purpose, in the present moment and non-judgmentally” (Kabat-Zinn, in Purser, 2015).

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Teaching and Activities for Baby’s Development 0-12 Months

/ 4 minutes of reading / Motherhood, Parenthood, Postpartum

Although our roles as educators and doulas don’t typically extend for the first 12 months, I’ve found that parents LOVE learning about what’s coming, what to expect, and how to support their baby’s development.  Here is some information about physical, emotional, and cognitive development in the first year.  In 12 short months, there are leaps

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